The growing concern from Advertisers about the ROAS Return On Advertising Spent is making them actually head towards more performance-based Advertising.
The chance today is to compete in the Metasearch arena (Google, Tripadvisor, Trivago to name a few) and reach millions of targeted users per month.
Ads Hotel is the leading platform to connect hotels to meta-search portals and let them compete in the same internet ecosystem of OTAs.
This self-catering platform, with its unique core features, enables Hotels not only to connect and advertise but also to optimize their campaigns to improve revenue and generate new direct bookings.
It’s designed for Media Agency, Hotel Chains & OTAs and Independent Hotel to let them focus on results and not on technology. The major metasearch portals, with their incredible 600M travelers per month, are already connected and ready to host your Ad.
Ads Hotel is self management platform that will let you fully manage the whole campaign while acting and bidding in each Meta-search accordingly to the goals you want to achieve.
Restrict the campaign to the desired budget by setting a daily limit per each channel, or a budget per month to last campaign accordingly to your needs.
Once understood the most requested dates our terrific “Stop Dates” will let you focus the budget when really needed. Use the multipliers to define your own strategy, focus on missed impressions to understand your potential target, get the travellers’ queries to manage and optimize date.
Increase in Direct Sales
Commissions’ Decrease on OTAs
Averages figures about Direct Sales increasing
Pioneers in metasearch advertising, the platform has proven stability since 2012.
Define one budget and let the portals tap into that accordingly to their requests.
Easily set restrictions to enhance revenue by driving visitors to desired checkin dates
Most important metasearch already connected and more portals in pipeline.
Development team never stops to add new features as soon the portals allow new fetures.
It could be connected to any IBE or to any channel manager to retrive rates hassle free.
Customizable reports are set to highlight the most interesting KPI to get the full perspective.
Integrated ticketing system and knowledge base platform to help you anytime.
The Hotel doesn’t have to split its budget for each metasearch, the platform will automatically balance so Hotels can simply set one budget for the campaign and then let the portals use it accordingly with the requests received.
Moreover the Hotel get the full control of the costs by increase your bidding to get the Ad prioritized or decrease/ pause a channel that doesn’t perform accordingly with the KPI at anytime.
We have already taken care of many APIs to retrive prices from hotels so you will only need to ask your Tech Supplier to connect. Here we named a few while we are still adding new connections on weekly basis.