The growing concern from Advertisers about the ROAS Return On Advertising Spent has caused a shift towards more performance-based Advertising.
The opportunity today is to compete in the Metasearch arena (Google, Tripadvisor, Trivago, etc.) and reach millions of targeted users per month.
Ads Hotel is the leading platform to connect hotels to metasearch portals, allowing them to compete in the same internet ecosystem of OTAs.
This self-catering platform, with its unique core features, enables Hotels not only to connect and advertise but also optimize their campaigns, increasing revenue and generating new direct bookings.
Our pragmatic software is designed for Media Agencies, Hotel Chains, OTAs and Independent Hotels to allow for a focus on direct bookings and ROI, while leaving the technology to us. The major metasearch portals, with their millions of users per month, are already connected and ready to host your Ad.
Increase in Direct Sales
Commissions’ Decrease on OTAs
The figures shown are based on average results generated on the Platform.
The ROI generated may vary based on important aspects such as rate competitiveness, web reputation, etc.
Ads Hotel is a self-management platform that puts comprehensive campaign management in your hands while you optimally bid amongst the main metasearch players.
Restrict your campaign to a desired budget by setting a daily limit for each channel, or a budget per month to last the campaign according to your needs.
Once understood, the most requested dates or “Stop Dates” will let you focus your budget when really needed. Use our intelligent multipliers to define your own strategy, analyze missed impressions to better understand your potential targets, obtain traveller queries and manage optimal dates.
Obtain your all-inclusive metasearch advertising solution with one simple connectivity.
Define one budget and let the portals tap into it according to your requests.
Easily set restrictions that enhance revenue by driving visitors to your desired check-in dates.
Most important metasearch platforms already connected, with more portals in the pipeline.
State-of-the-art A.I integration provides unparalleled optimization suggestions.
Our platform can be connected to any IBE or Channel Manager hassle-free.
Customizable reports are set to highlight the most relevant KPIs, giving you the full perspective.
Integrated ticketing system and knowledge-based platform to assist you at anytime.
The Hotel doesn’t have to split it’s budget for each metasearch, the platform will automatically balance it so you can simply set one budget for the campaign and let the portals use it in accordance with your requests.
Furthermore, you are in full control of your costs by increasing your bidding to get your Ad prioritized, alternatively, you can decrease/pause a channel that isn’t performing in accordance with your KPIs at anytime.
We have already taken care of a multitude of APIs to retrieve prices from hotels so you will only need to request connectivity from your Tech Supplier to get started. Here we’ve named a few while we are still adding new connections on a weekly basis.
Opera – Oracle hospitality
Suite 8 – Oracle hospitality
HotelCUBE International – Proxima
Leonardo – Gestione Albergo
SysHotel – Sysdat
SimpatiaNG – Otelia
Ericsoft Hotel 3° 4°