Labs

The Distinctive Distribution

Price Advertising and Travel Programmatic Maximized By Algo-Trading Artificial Intelligence

Heading to a ROI Driven Digital Strategy

The Distinctive Distribution concept consists of the prioritization of the most profitable channel for each segment of the sales funnel.

More ROI Driven channels like Travel Programmatic, social media and secret sales are orchestrated to maximize the volume of sales.

Improve Volume and ROI in the Acquisition Funnel

Multitouch points campaigns to engage travelers in the Acquisition process

The Traveler Acquisition funnel goes through many phases.

In each Acquisition phase there are several advertising types involved.

Mastering all the touch points turns into more profitability and an increase in Direct Sales.

INSPIRING

TRAVEL PROGRAMMATIC

SOCIAL ADVERTISING

INFLUENCERS

CHOOSING

PRICE ADVERTISING

REMARKETING

TRAVEL INTENT ADVERTISING

FINALIZING

PRICE ADVERTISING

BRAND PROTECTION

Machine Learning applied to hotel marketing

Predictive analytics to increase direct bookings and maximize hotel profits.
The Bidding engine, Ai powered, recognizes the singularity of each campaign and gives actionable signals to optimize the campaigns in the most effective way.
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 CSI – Commissions Saving Index

Commissions’ Decrease on OTAs

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PAI – Price Advertising Impact

Increase in Direct Sales

 Three main area of prediction

Perception

We will forecast the right budget to get the most out of each campaign. Catching the logic out of a multitude of information starts from auditing of hotels and gathering the key references.

Prediction

The setup of a campaign made simple. The AI instantly understand the potential and provide a bidding preset to start advertise in the most effective way.

On-Going

The AI monitors the campaign behavior and reacts giving human supervised signals. A data ocean to compute to find the singularity of each momentum to increase conversions and ROI