The Distinctive Distribution concept consists of the prioritization of the most profitable channel for each segment of the sales funnel.
More ROI Driven channels like Travel Programmatic, social media and secret sales are orchestrated to maximize the volume of sales.
The Traveler Acquisition funnel goes through many phases.
In each Acquisition phase there are several advertising types involved.
Mastering all the touch points turns into more profitability and an increase in Direct Sales.
Commissions’ Decrease on OTAs
Increase in Direct Sales